Table of Contents

About the ePublishing Conference

Sponsors

Location

Schedule at-a-glance for Tuesday

Schedule at-a-glance Wednesday

Full Schedule Details for Tuesday

Full Schedule Details for Wednesday

Chris Converse

Patriah S. Burke

April Clark

John Fitch

James Fritz

Jim Maivald

Brian Wood

About Mogo Media

About the ePublishing Conference

Chicago

September 13-14, 2011

Co-Located with GraphExpo

Join the world’s only dedicated ePublishing Conference, September 13-14th in Chicago, IL for the ePublishing and ePUB event of the year. See what is new, what is coming and get how-to training on many topics ranging from eBook and magazine publishing, On-demand print documents, interactive documents, adding animation and video to your ePUB and much more. Be inspired by fresh ideas and new products. The ePublishing Conference is a 2-day multi-track conference that is co-located with GraphExpo. All attendees receive free access to GraphExpo’s tradeshow featuring over 500 print, publishing and manfacturers.

Schedule

Schedule for Tuesday

Schedule for Wednesday

Sponsors

Twixl media

Twixl Publisher allows publishers, marketeers and designers to easily create an interactive iPad app, based on Adobe InDesign content. This publishing solution allows them to quickly see a preview of the app in the iPad simulator or to create a “real” iPad app. It is the only product of its kind as it gives users easy access to publishing on the iPad without having to be familiar with Xcode programming. Twixl Publisher can be used for both in-house solutions and App Store applications. And users can create them themselves.

Adobe Systems

Adobe helps people and businesses communicate better through its world-leading digital imaging, design and document technology platforms for consumers, creative professionals and enterprises. For more information about Adobe, visit www.adobe.com.

GridIron Software

GridIron Software is the leading provider of workflow and performance tools for creative professionals. Founded in 2002, the company’s mission is to help creative professionals be more productive while maintaining full control over the way they work. The company’s newest product, GridIron Flow, is a groundbreaking new visual workflow manager that keeps creative professionals efficient and organized. GridIron Software’s product line also includes GridIron Nucleo and GridIron Nucleo Pro 2, tools that help users manage their After Effects workflow.

Lynda.com

The lynda.com publishes books and video-based training on software and topics for the creative community. The Online Training Library features over 200 training titles containing over 14,000 tutorials on products from Adobe including all the Creative Suite applications, as well as products from Apple, Microsoft, Corel and others. Subscriptions start at just $25 a month with no long-term commitment, which provides you access to any and all of the available training.

Markzware

Convert your Quark Documents into InDesign and save time with Markzware’s Q2ID.

Location

McCormick Place South Building (Downtown)

2301 South Lake Shore Drive

Chicago, IL 60616

Visit the McCormick Place South Building website.

Schedule at-a-glance for Tuesday

Tuesday September 13, 2011

9:00 am

9:00 am

Keynote: State of Digital Publishing

Panel

10:30 am

10:30 am — Track A

Landscape of Digital Magazines

Pariah Burke

10:30 am — Track B

eBook Formats and ePUB 3

April Clark

10:30 am — Track C

PDF Settings for an On-Demand Print Document

Jim Maivald

11:45 am

11:45 am – 1:00pm

Lunch

On your own

1:00 pm

1:00 pm — Track A

Online and In-App Hosted Magazine Services

Chris Converse

1:00 pm — Track B

Creating an ePUB with Calibre

Brian Wood

1:00 pm — Track C

Dynamically Generated PDF

Jim Maivald

2:30 pm

2:30 pm — Track A

Creating Your Own with Adobe Digital Publishing Suite

Brian Wood

2:30 pm — Track B

Creating Web Apps for Newspapers and Services

Chris Converse

2:30 pm — Track C

Add Interactivity in Adobe Acrobat

Jim Maivald

4:00 pm

4:00 pm — Track A

Creating Your Own with Quark AppStudio

Pariah Burke

4:00 pm — Track B

Creating ePub with Adobe InDesign CS5.5

April Clark

4:00 pm — Track C

Using PDF as a Collaboration Tool

Brian Wood

Schedule at-a-glance Wednesday

Wednesday September 14, 2011

9:00 am

9:00 am — Track A

Creating Interactive Publications with Adobe DPS - Part 1

Brian Wood

9:00 am — Track B

Creating ePub with QuarkXPress

Pariah Burke

9:00 am — Track C

Creating Interactive Documents - Part 1

April Clark

10:30 am

10:30 am — Track A

Creating Interactive Publications with Adobe DPS - Part 2

Brian Wood

10:30 am — Track B

Cracking an ePUB Open - Safely

Chris Converse

10:30 am — Track C

Creating Interactive Documents - Part 2

April Clark

11:45 am

11:45 am — 1:00 pm

Lunch

On your own

1:00 pm

1:00 pm —Track 1

Creating Interactive Publications with Adobe DPS - Part 3

Brian Wood

1:00 pm —Track 2

Adding Animation and Video to ePUB

Chris Converse

1:00 pm —Track 3

Creating Interactive Documents - Part 3

April Clark

2:30 pm

2:30 pm — Track A

Magazine Services Starting from PDF

Pariah Burke

2:30 pm — Track B

Using HTML in Adobe DPS to Create a Newspaper

Chris Converse

2:30 pm — Track C

Embedding Interactive SWF into PDF

Brian Wood

4:00 pm

4:00 pm — Track A

HTML5 Magazines and Newspapers

Chris Converse

4:00 pm — Track B

PDF on eReaders

Brian Wood

4:00 pm — Track C

PDF Portfolios

Pariah Burke

Full Schedule Details for Tuesday

Tuesday September 13, 2011

9:00am

9:00 am — Keynote

State of Digital Publishing

Panel

Defining ‘digital publishing’ is becoming more difficult as the number of platforms, devices, and technologies keep growing. Over the past few years, we have seen an explosion of new technologies that have not only changed the very way we consume content, but the way we create it. During these two days, we’ll be exploring a wide range of technologies that will allow you to effectively leverage your content across varying user experiences, and satisfy a range of consumer needs — from providing on-demand print files rich in layout, to searchable, swipable, video-enabled documents that work across computer screens, phones and tablets

10:30am

10:30 am — Track A

Landscape of Digital Magazines

Pariah Burke

Let’s start off with a lay of the land. There are many approachs to digital magazines, ranging from web-hosted services, issue-based files for readers, and full custom-app solutions. We’ll be exploring each of these models and demonstrating several example publications

10:30 am — Track 2

eBook Formats and ePUB 3

April Clark

There are quite a few digital book formats that have been circulated in the recent future. Some formats are proprietary to a specific eReader, while many are based on open-source technologies. Most notable is ePUB, which is in it’s 3rd specification, and really broadens the landscape for eBook’s technical capabilities

10:30 am — Track 2

PDF Settings for an On-Demand Print Document

Jim Maivald

As more publications are consumed digitally, consumers are deciding what and when they want to print documents. Learn the settings and techniques for creating PDF files that are optimized for printing on consumer printers.

11:45 am

11:45 am — 1:00pm

Lunch

On your own

1:00 pm

1:00 pm — Track A

Online and In-App Hosted Magazine Services

Chris Converse

One of the original forays into the digital magazine space is web-based distribution. These solutions are based on the premise that you prepare your files in a variety of desktop applications, and they’ll convert them to an online readable format. Recent advancements include document and article sharing, personal online libraries, integration with social media, and even cross-media publishing to tablets and phones. In addition, there are a number of mobile Apps that provide plug-ins for your software, and allow you to distribute rich interactive documents via their “container.”

1:00 pm — Track B

Creating an ePUB with Calibre

Brian Wood

Calibre can convert a large number of existing file formats to a wide range of ebook formats. Calibre accepts such file types as PDF, HTML, RTF, TXT and more, and can convert them to such formats as ePub, .MOBI, and PDF, to name a few. Considering most applications can ‘Save as’ some form of HTML or PDF, including applications like Microsoft Word, calibre can turn most any application into an ePub authoring tool.

1:00 pm — Track C

Dynamically Generated PDF

Jim Maivald

Ever wonder how your PDF-based concert ticket knows which seats you purchased, or how a boarding pass has your exact barcode information? Many websites create PDF files on-the-fly, and incorporate data based on you and your transaction. Come see how Adobe makes this possible for you with InDesign Server.

2:30 pm

2:30 pm — Track A

Creating Your Own with Adobe Digital Publishing Suite

Brian Wood

One of the newer platforms to take care of tablet magazine publishing is the Adobe Digital Publishing System. Using Adobe InDesign as the HUB, the Adobe DPS features a workflow based around the most widely used design tool in the world, along with integrated interactive media built on top of the amazing features of Creative Suite 5.5

2:30 pm — Track B

Creating Web Apps for Newspapers and Services

Chris Converse

A growing trend for cross-device publishing is Web Apps. With mobile browsers on devices supporting HTML5, CSS3 and JavaScript, publishers can create pretty compelling app-like experiences that run from their web servers. While the Apple iOS lets you add these to your homescreen as with native apps, other platforms allow similar bahaviors in the form of bookmarks and shortcuts.

2:30 pm — Track C

Add Interactivity in Adobe Acrobat

Jim Maivald

Did you know you can add interactive elements to any PDF file with nothing more than Adobe Acrobat? Learn to add bookmarks, hyperlinks, Flash movies and video to your PDF files. We’ll show you how step-by-step.

4:00 pm

4:00 pm — Track A

Creating Your Own with Quark AppStudio

Pariah Burke

AppStudio is a module for QuarkXPress that enables you to deliver interactive experiences to the iPad. Publishers can incorporate rich media and interactive elements directly into the documents, then publish the content with litle technical barriers.

4:00 pm — Track B

Creating ePub with Adobe InDesign CS5.5

April Clark

For the past few versions, InDesign has supported both ePub and HTML export. In CS5.5, InDesign’s capabilities for ePub creation are unparralleled in the industry. With tools such as style mapping for HTML, TOC creation, video and media, and anchored objects among many others, InDesign continues to lead the industry in one-stop shopping for rich, no-code, ePub creation.

4:00 pm — Track C

Using PDF as a Collaboration Tool

Brian Wood

You may have a sticky note or two on a PDF, but did you know you can synchronize sticky notes across your PDF file, even after you email it to others? Not only is PDF suitable for final distribution, it is loaded with features to help you get to the final version.

Full Schedule Details for Wednesday

Tuesday September 13, 2011

9:00am

9:00 am — Track A

Creating Interactive Publications with Adobe DPS - Part 1

Brian Wood

Adobe InDesign CS5.5 continues to push the interactive envelope with it’s ingration of the Adobe Digital Publishing Suite. We’ll start with in in-depth look at setting up a project, including the required folder structure for bundling your content into a digital publication. Once we begin to dive in, we’ll cover tips for re-purposing print content as well as UI considerations for different devices including iPad and Android tablets. Lastly we’ll look at methods for testing and sharing your work, via Acrobat.com, before final distribution.

9:00 am — Track B

Creating ePub with QuarkXPress

Pariah Burke

QuarkXPress 9 now contains direct support for creating ebooks that can be delivered via iBooks, Kindle, Nook, and other ebook stores.

9:00 am — Track C

Creating Interactive Documents - Part 1

April Clark

InDesign has been incorporating interactive features since CS2. However, later releases have given publishers incredible capabilities, all without writing one line of code. In part 1, we’ll explore generating a TOC, buttons, hyperlinks, and article threads. Our focus will be to create one document that publishes to both PDF and SWF.

10:30 am

10:30 am — Track A

Creating Interactive Publications with Adobe DPS - Part 2

Brian Wood

With our project and workflow defined, we’ll dive into creating rich interactive content within InDesign. The Overlay Creator panel contains powerful tools for creating rich interactive experiences right within your InDesign document. We’ll explore creating swipable slideshows, incorporating 360º photography, and linking between stacks within our digital publication.

10:30 am — Track B

Cracking an ePUB Open - Safely

Chris Converse

Did you know that an ePub file is really a ZIP archive? We’ll show you how to safely open and extract the HTML and CSS files for editing in your favorite web application. We’ll customize the CSS, make HTML changes, even add video and animations, then reinsert and recompress the ePub file. Take full control over the design and experience of your e-book.

10:30 am — Track C

Creating Interactive Documents - Part 2

April Clark

We’ll continue on with adding controlling video within our interactive document, and completing the feature set for cross-publishing across PDF and SWF. Next, we’ll begin to explore the SWF-based feature set in InDesign with Multi-state objects and animation.

11:45 am

11:45 am — 1:00 pm

Lunch

On your own

1:00 pm

1:00 pm — Track A

Creating Interactive Publications with Adobe DPS - Part 3

Brian Wood

While continuing to take advantage of tools in the Creative Suite, we’ll edit and export video from Photoshop, then compress it for our magazine using the Adobe Media Encoder. Next we’ll explore creating a panoramic with both 3rd party tools, and the Over Lay created buillt into InDesign. Lastly, we’ll explore incorporating HTML into our Digital Magazine.

1:00 pm — Track B

Adding Animation and Video to ePUB

Chris Converse

With the multimedia specifications in ePub 3, the opportunity for animation and video becomes much greater in many eReader environments. Animations can consist of animated GIF, video, and even JavaScript. We’ll explore animation and video creation techniques in tools like Photoshop, Sencha Animator, Fireworks, the Media Encoder and more.

1:00 pm — Track B

Creating Interactive Documents - Part 3

April Clark

Many tools in the Adobe Creative Suite give us options for creating rich media for both PDF and SWF files. Explore video editing capabilities of Photoshop, animated SWF export from Illustrator, and encode media for a variety of devices with the Media Encoder.

2:30 pm

2:30 pm — Track A

Magazine Services Starting from PDF

Pariah Burke

There are quite a few online services that can turn your finished PDF document into a digital magazine. Many services offer the final result to desktop web browsers in Flash, while others offer to package up the content into an App, or eReader App, for distribution on mobile and tablet devices

2:30 pm — Track A

Using HTML in Adobe DPS to Create a Newspaper

Chris Converse

Two amazing HTML integration features fo the Adobe DPS include web views and HTML stacks. In each case, content can be fed directly into the publication from a web server. With full support for HTML5, CSS3 and JavaScript, all of the rich interactive content supported in your online newspaper can be preserved.

2:30 pm — Track C

Embedding Interactive SWF into PDF

Brian Wood

With the release of Adobe Reader 9 in 2008, PDF files can contain interactive and animated Flash content. Not only did Adobe Reader get the Flash Player embedded, but you can also embed a series of resources into the SWF object, including graphics, XML and other SWF files. Come learn how to embed rich internet applications into your PDF files.

4:00 pm

4:00 pm — Track A

HTML5 Magazines and Newspapers

Chris Converse

Another approach to digital magazines is the pure HTML route. Many publishers are beginning to realize the powerful user experience that can be achieved with HTM5, CSS3, and JavaScript. By focusing on web standards, instead of custom Apps or Reader Apps, your publication can display on multiple devices and platforms with little, or no, alterations of your files.

4:00 pm — Track B

PDF on eReaders

Brian Wood

Many eReaders support PDF as a file type for viewing. While the interactive, commenting, and Flash features are not supported, this option is quite viable for providing your documents. eReaders support searching, bookmarking, and pinch-zooming.

4:00 pm — Track C

PDF Portfolios

Pariah Burke

Digital publications can be assembled from a myriad of documents, and packaged up into a single user experience using PDF Portfolios. Combine PDF files, Office documents, video, SWF, and rich-internet applications into a single, customizable PDF Portfolio.

Chris Converse

ePublishing Conference Chair

Chris Converse is a designer, photographer, and web developer at Codify Design Studio. Chris is a regular featured speaker at Adobe MAX, HOW Design and Interactive Conferences, AIGA, and Mogo Media events. Watch his courses on Lynda.com, Find his video workbooks Bring Your Web Design to Life and Creating Interactive Documents on your favorite bookstore’s website, follow him on Twitter and Facebook, read his blog at Smartnocities.com.

Patriah S. Burke

Pariah S. Burke is a design and publishing workflow expert bringing creative efficiency into studios, agencies, and publications around the world as principal of WORKFLOW:Creative. He is the author of Mastering InDesign CS3 for Print Design and Production and other books and the publisher of the Web sites QuarkVSInDesign.com and Designorati.com.

April Clark

April Clark, owner of Nuance Consulting LLC, is a consultant and trainer for web and print publishing professionals. April is an Adobe Certified Instructor and an Adobe Community Professional. She is also co-founder and Chapter Representative of the Cleveland InDesign User Group. April formed Nuance Consulting in 2002. At the time, businesses had just begun converting to Adobe InDesign from other page layout applications and April was an integral part of the conversion process for many agencies and in-house design departments. She now specializes in helping graphic designers take advantage of the power of the entire Adobe® Creative Suite®. A native of Cleveland, Ohio, April teaches Adobe Creative Suite classes for both The Cleveland Institute of Art and Cleveland State University Continuing Education programs.

John Fitch

Jon is founder of Accurance (www.Accurance.com), a 12-year old e-publishing, publishing, and value chain management firm. Accurance converts 1 million pages of text, Indesign, Quark and PDF files to ePub annually, converts 4,000 raw manuscripts to formatted interiors, and creates 3,000 book covers. Accurance was the first multi-publisher partner to InScribe, one of the 8 worldwide Certified Apple e-book distribution aggregators. They were a major player at the birth of the book POD industry, as the production backbone for the largest POD publisher worldwide. Jon’s expertise for ePub is from the pragmatic production and business perspectives: what is the time-consumption for conversion to ePub, how to build a value-chain for conversion to ePub and distribution, when to stay in-house, typical wholesale pricing in creation of content. He also has access from within his company – at your request - to technical information like ‘what are the most common errors made in converting to e-pub’, ‘what are the most common reasons that the big e-pub retailers (Apple, Amazon, etc.) reject content for distribution’ and more. Before Accurance, Jon founded FitchMeyer Direct Marketing Intelligence, an Inc. 500 firm, and before that, he conducted developmental neurobiological research under a MacArthur “Genius” Grant Professor at Indiana University.

James Fritz

James graduated with a Bachelor of Fine Arts in Graphic Design from the University of Wisconsin – Milwaukee in 2003. After beginning his career designing catalogs and collateral, he started working as a freelance designer for C2 Graphics Productivity Solutions. Soon he was promoted to a full time instructor/designer and subsequently become a Certified Technical Trainer (CTT ), Adobe Certified Design Specialist, Adobe Certified Expert & Instructor (Photoshop, InDesign, Acrobat, InCopy) and Quark Recognized Instructor. Recently he joined the adjunct faculty at the Milwaukee Institute of Art & Design. In addition to teaching, he is a contributor at indesignsecrets.com and is an author for a soon-to-be released InDesign video series at Lynda.com. James has spoken at a variety of conferences and groups including: the InDesign Secrets Print & Electronic Publishing Conference, AIGA, and multiple InDesign User Groups.

Jim Maivald

Jim Maivald is a graphic designer and consultant who has over 25-years’ experience in design, and 20-years’ experience in computer-based design and publishing. Jim teaches for Ascend Training, in addition to other clients around the country such as Purina, WorldBook, Grainger and others. He is an Adobe Certified Expert, and teaches InDesign, XML, Photoshop, Illustrator, and Acrobat. His course in XML and InDesign has been groundbreaking in bringing the publishing and web development fields together. Jim is the the author of Designer’s Guide to Adobe InDesign and XML and Photoshop Complete, and was the Technical Editor for Personal Publishing/Business Publishing magazine, and the Editor of Design Graphics World Magazine. Jim is also a regular featured speaker at the Chicago InDesign User Group meetings.

Brian Wood

Brian Wood is a seasoned web developer and web/print technology trainer. An Adobe Certified Instructor in Acrobat 9 Pro, Illustrator CS4, Dreamweaver CS4, InDesign CS3 and Photoshop CS3, Brian has authored several training books, including “InDesign CS2 Hands-On-Training,” “Illustrator CS5 Classroom in a Book”, and others, all published by Peachpit Press. He has also authored online training videos for Dreamweaver, InDesign, Illustrator, Acrobat, Expression Web and more.

Brian provides corporate training to companies nationwide, and is an active developer. He co-owns AskBrianWood.com, BrianWoodTraining.com, and has a training video blog, BrianWoodTips.com.

About Mogo Media

MOGO Media (previously Barrycon Productions and Design Responsibly) delivers best-of-class training events, conferences and seminars for the global design community. An independent organization, MOGO Media specializes in dedicated events geared toward niche and focused markets that utilize Adobe products. Partnering with the world’s leading authors, experts and professionals, MOGO Media offers focused and meaningful content to print, web and cross-media design professionals including The InDesign Conference, The Creative Suite Conference, The Vector Conference, The Pixel Conference, The Web Design Conference, and The Conference for Adobe Acrobat.

A MOGO Media (anteriormente chamada Barrycon Productions and Design Responsibly) oferece os melhores eventos de treinamento, conferências e seminários do mercado para a comunidade da área de design do mundo todo. Empresa independente, a MOGO Media é especializada em eventos direcionados a esse público cujo foco são empresas que utilizam os produtos Adobe. Com parceria firmada com os melhores autores, especialistas e profissionais do mundo, a MOGO Media oferece um conteúdo significativo direcionado para designers de cross-media, de web e de impressão incluindo as conferências: The InDesign Conference, The Creative Suite Conference, The Vector Conference, The Pixel Conference, The Web Design Conference e The Conference for Adobe Acrobat.

Table of Contents

About the ePublishing Conference

Sponsors

Location

Schedule at-a-glance for Tuesday

Schedule at-a-glance Wednesday

Full Schedule Details for Tuesday

Full Schedule Details for Wednesday

Chris Converse

Patriah S. Burke

April Clark

John Fitch

James Fritz

Jim Maivald

Brian Wood

About Mogo Media